The Matrix draws a crucial distinction between the growth potential of your business and the ability of the senior team to unlock this potential. Both are key to shareholder value but one is often (subconsciously) prioritised over the other.
A short introspection, based on 13 Growth Probability Indicators, helps you reflect on your chances of success, determine your position on the Matrix and explore what might be holding you back.
It will help those who are thinking of selling up or raising funds but it is not just for them: It’s for anyone who aspires to grow and increase shareholder value.
It will be of some use to start-ups but is of most benefit to established organisations that have achieved a level of success and want more. These might be 3 or 30 years old, employing 20 or 2,000 people; each will have grown to a size where a meaningful senior team exists.
The simplicity of the Matrix helps bring clarity to your thinking, even when embroiled in the day to day. This means you make better decisions.
Once adopted by the whole senior team, it brings a common language and establishes a shared view of where the business stands today and what needs to change. It encourages a quarterly rhythm that changes the way the team think, speak and act and dramatically improves your chances of success.
I’ve worked in all sizes of organisations; from start-ups to FTSE 100 companies.
Whether as Chairman, Managing Director, Strategy Director, Marketing Director or Head of Products and Ventures, every senior role I’ve undertaken has had business growth at its core.
“Mike never professed to know our business better than we did; instead, his skill was in drawing out 'light bulb’ moments from the senior team.”
James Shelton, Managing Director
"Mike’s innovative yet pragmatic mind brought structure and clarity to a new, complex area. Ultimately, though, it was Mike’s ability to engage with and constructively challenge the whole team that helped us build momentum"
Cheryl Bennett, Programme Director
"Mike's approach meant that the senior team were finally able to formulate a shared view of what made us distinct in our market and how we could best play to these strengths."
Carl Adkins, Founder
"Mike's work was extremely valuable. He brought a structured, practical approach to the trading opportunities associated with a Shared Services company. The Council Members were impressed with Mike's simple but effective strategic marketing methodology."
Lisa Quinn, Director
“Mike has fundamentally helped us change the way we think, speak and act. The business results are there to be seen - with further exciting developments ahead. I would happily recommend Mike to any business big or small!”
Andy Tyson, Co-founder and Director
"Mike brings both creativity and clarity and combines this with the ability to make change happen at all levels in a large organisation. Mike identified major growth opportunities that built on our core capability and energised the senior team to execute in two new markets."
Barry Bremner, Director
"If you’re looking for clear thinking, pragmatism, and an unrelenting focus on business results, look no further. Mike is one of the best thinkers I know. I would utterly rely on him to unravel a problem, size an opportunity, overcome objections and define the art of the possible."
Annie Garthwaite, Managing Consultant
“Mike is an invaluable source of objectivity and pragmatism. He helped us reflect objectively on why certain things were happening and how we could address them. He was able to share and embed concepts that really helped the team see our growth challenges in a similar way.”
Rakesh Maharaj, Managing Director
"Mike helped greatly in creating formal product marketing processes at Lagan. These were used in a variety of areas to help the senior team get clarity on the product investment priorities for the business – including those needing greater focus and (as importantly) those which needed to be qualified out."
Des Speed, CEO