Nixor Resource Consulting
“Mike never professed to know our business better than we did; instead, his skill was in drawing out 'light bulb’ moments from the senior team.”
James Shelton, Managing Director
Back in 2013, Nixor hit a plateau and we found that trying to distinguish our service and brand in a very competitive recruitment market was becoming more and more difficult. It was at this juncture that we were introduced to Mike McKenzie as someone who could help with our growth strategy.
Mike worked with us over a number of months to define what it is about Nixor that made us distinct from the rest of the market.
Crucially, Mike didn't come with 'shoot from the hip' opinions, instead, he introduced simple tools and techniques that enabled us to reflect on what our customers really needed and be objective about how we could use our sector expertise to better serve those needs.
Once we achieved this, Mike was able to help us develop our routes to market and identify key target customers that had previously not been on our radar. Not only this, but working with Mike developed our own skills and, through these, we have successfully rolled out a number of initiatives that have helped Nixor grow.
We now have real clarity and confidence in our growth strategy and the results speak for themselves; Since rolling out the changes that were developed with Mike, Nixor has seen revenue grow by over 50% year on year and our customer base more than treble!
Unlike many consultants or coaches, Mike never professed to know our business better than we did; instead, his skill was in drawing out 'light bulb’ moments from the senior team and then helping us take practical steps to change our approach.
I would have no hesitation in recommending Mike to anyone who is looking to grow or develop their business.
Nixor has been around since 2010. In that time, they’ve specialised purely in High Demand recruitment, finding technical staff with niche skills for clients across the globe. They’ve also built a reputation for being straight-talking, open and transparent in everything they do. More importantly, they’ve become well-known not only for their in-depth knowledge of the High Demand recruitment market, but also for delivering the right candidate time after time.